It’s so exciting to bring Bright Ideas to life, and I’m pumped to share Episode 1 with my friend, Mahriah Tucker.
Mahriah is a member of the Realtors of the Palm Beaches and Greater Fort Lauderdale and is a top producing agent Compass Florida LLC in Boca Raton, FL. Mahriah’s extensive real estate career actually began in corporate banking where she worked as Vice President of Residential and Commercial Real Estate for over 10 years. Mahriah’s experience managing, servicing, and liquidating bank-owned real estate portfolios paved the way for real estate success when she became a real estate agent in 2016.
Take some time to watch Episode 1 of Bright Ideas as Mahriah and I discuss not only her career path, but also some of the challenges she had to overcome in her adolescence. “Peoples’ switches flip at different times,” Mahriah said. “My switch flipped at a young age. I wanted to start living a life that was different than the one I was brought up in. However long it takes to get to where you want to get to, just do it.”
We talk a lot about schedules and expectations – what dictates your future and who you allow to impart their agenda or vision for your life. “Our thoughts came from us,” she says. “We didn’t grow up with these screens and constant pressures.” #geriatricmillennial
As many people make their own career transitions, Mahriah talks about the most important characteristics to being a real estate agent/professional in today’s world. From personality traits to dedication, Mahriah talks extensively about her passion for helping others – human or otherwise.
Mahriah’s biggest piece of advice for those who are struggling is, “Find your joy and go for it. Take a step back and do what you have to do in order to take the next baby step forward. And just keep repeating that process until you get where you want to be.”
We talk about having kids and legacy, and what’s important in life.
Mahriah is a native Floridian and graduate of Florida Atlantic University. Her local knowledge of the south Florida market has been instrumental to her great success. Mahriah is an avid animal lover who spends much of her spare time with her rescue dogs Marti and Mellie. Mahriah’s family, pets, and love of helping others make their real estate dreams become a reality is her passion in life.
I hope you enjoy Episode 1 of Bright Ideas! Subscribe now and join us every week for a new installment.
Please share your thoughts and comments as you watch!
Sometimes it’s really difficult to be authentic and maintain your authenticity. I remember my first actual sales job. I was repping a very well-known kids’ toy store and their sister baby store. My job was to sell digital advertising space on these sites to non-endemic brands. ‘Non-endemic’ refers to brands and products that users should be interested in, but that aren’t actually sold in the store. For example, Lucky Charms falls into this category. They’re a kids’ cereal, but not sold at this particular retailer.
At the time, the mom-audience was one of the most highly coveted audiences. As household decisionmakers, they held all the buying power when it came to the products offered on the two sites. My job was not an easy one. As attribution modeling was coming to the forefront, advertisers were turning to return on investment (ROI) as their primary success metric. As you can imagine, without products for sale in the store, ROI was extremely difficult to prove.
Alas, there were some companies who were in the market for sheer scale – and I had scale. Unfortunately, these companies didn’t carry the best reputations. They wanted to pay next to nothing for the space and have free reign to switch creative whenever they wanted. In one such case, I had to politely decline a very large insertion order.
If It Walks Like a Duck…
We’ve all heard the phrase, “If it walks like a duck and quacks like a duck, it’s most likely a duck.” Well, the same principle held true here. The toy and baby sites prided themselves on being a safe, clean environment for moms and kids, knowing full well that their audience would not tolerate any branded shenanigans. I knew that the creative for this ad buy would have been extremely difficult to moderate, and given the ‘free reign’ requirement, most likely would have incited negative feedback from site users. As you can imagine, this would have been completely off-brand, and would have lacked the authenticity needed for them to remain a trusted shopping partner to their customers.
Though there is a broad range of industries and businesses in the bright family, and the services rendered for each are bespoke, there’s one common thread: AUTHENTICITY. We work with authentic people and companies that we like, and who like us. We don’t work with people we don’t trust; and if you don’t trust us, you shouldn’t work with us either.